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Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.
- Sales Rank: #811713 in Books
- Published on: 2010-11-26
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .53" w x 6.00" l, 1.05 pounds
- Binding: Paperback
- 304 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
Fantastic overvier of usability
By Rob Huddleston
Towards the end of this book, the author states: "At this point in Web history, we've run out of excuses for bad design." The statement is absolutely true, and yet doesn't explain why so many bad - indeed horrific - designs persist on the web. I can think of only one good explanation: too few designers have read Hoekman's books. There is simply no way you can read this or its companion title, "Designing the Obvious", without questioning almost every decision you've ever made in web design. And that's a good thing, as those questions you'll be asking will inevitably lead to your site's improvement.
Unlike "Designing the Obvious", this book does not spend much time on specifics "how-tos" on improving design. Rather, it presents a set of real-life stories of bad designs and how they were (or could have been) improved using the author's advice. The format, along with Hoekman's eminently readable style, make this a fast, enjoyable read.
My only regret about the book is that it cannot be made required reading for anyone delving into web design. If it was, the web would be a better place; as is, you can at least make your site stand out as one of those people actually *want* to visit by reading this book.
0 of 0 people found the following review helpful.
Worth it
By Chase Buckner
Very readable and kept me interested. I have no interest in pursuing the area of HCID but I still found it to be a beneficial read. Can take some concepts presented in the book and apply them to other aspects of life
0 of 0 people found the following review helpful.
Fantasticly organized and thoughtful book.
By L. Cledwyn
This book is a thoughtful and engaging review of best practices towards making a high quality web application. I would recommended it for anyone who has any role of developing web apps.
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