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For today’s photographer, a clean, professional-looking website is a must. But for most, the thought of having a site that displays your work like a pro seems either too expensive or too hard to create. How can you develop an eye-catching website that looks professional, updates quickly, and even helps you make some money in the process when your passion is photography and not coding? It’s easier than you think.
In Get Your Photography on the Web, RC Concepcion, curriculum developer for Kelby Media Group and one of the Photoshop Guys, takes you through an easy step-by-step process so you can build your own site from the ground up and have it look like you paid someone a lot of money to do it for you. Even if you know nothing about Web programming, this book will have you building a website in hours, not weeks.
You’ll learn:
- How to secure your own domain names and hosting space
- How to install WordPress on your website in as little as seven clicks
- How to add pictures, galleries, and Flash portfolios without learning any code How to sell your images online without having to make a single print
- How to incorporate Lightroom and Flash galleries into an already existing website
You’ll also find interviews and inspirational tips from people you will meet “Along the Way” to making your website. Plus, RC gives you free templates and Flash portfolio components to get you up and running without emptying your wallet.
The techniques RC shares in Get Your Photography on the Web are the very same ones he uses for some of the biggest names in photography—it’s like designing your website with a trusted expert looking over your shoulder. Best of all, you’ll walk away with the satisfaction of knowing that you did it all yourself!
- Sales Rank: #1171997 in Books
- Published on: 2011-02-24
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .45" w x 8.00" l, 1.13 pounds
- Binding: Paperback
- 240 pages
Review
"Whenever I’ve got a question about how to best show off my photos online, RC is the guy I turn to. With this book, now you can, too."
—Matt Kloskowski, photographer, author, and Photoshop Guy
"Setting up a professional-looking blog can be a confusing process. Even after five years of blogging, I still have questions and problems, but luckily I have RC to turn to. His knowledge of the inner-workings of WordPress and the Web have saved my bacon on more than one occasion. If you are trying to establish a presence on the Web or just want to improve on what you already have, you need this book!"
—Jeff Revell, PhotoWalkPro.com
"I can’t think of anyone more qualified to write a book about helping photographers get their content up on the Web. RC is an excellent instructor."
—Terry White, Worldwide Creative Suite Evangelist, Adobe Systems, Inc.
About the Author
Rafael “RC” Concepcion is an education and curriculum developer for the National Association of Photoshop Professionals, and one of the Photoshop Guys. An award-winning photographer and Adobe Certified Instructor in Photoshop, Illustrator, and Lightroom, RC has over 14 years in the tech industry, designing sites and training thousands in technologies from Adobe and Microsoft. He has combined his photographic and Web experience to teach with famed wildlife photographer Moose Peterson at the “You Can Do It, Too” workshops in Mammoth, California, the Digital Landscape Workshop Series, and at the Voices That Matter Web Design Conference in San Francisco. RC also writes for Photoshop User magazine.
Most helpful customer reviews
48 of 48 people found the following review helpful.
Very helpful recipe book for a WordPress photo site
By Michael McKee
I've been working at getting a class together on just the subject of putting a photo website up with WordPress for a couple of months. About the time I finished, I came across this book that had pretty much what I'd been working through. Isn't that the way it goes. Rafael Concepcion pointed out a couple of things I missed, so I am very happy to have gotten this. I think that he has done a good job of putting together a solid cookbook of steps that should get most people up and running in a reasonable amount of time.
Beyond the details of setting up the site itself, the book covers getting photos ready for web display. It's not difficult but paying attention to the instructions will give you the best quality/loading speed compromise.
Concepcion has done an admirable job of covering the bases when it comes to setting up a Wordpress photo site on Godaddy.com, which is not the simplest hosting service to navigate. One thing I should mention is that though Godaddy offers quality, low cost web hosting they will attempt to sell you a number of services that you probably don't need. Just say no to up-sells. Go with the account recommended in the book and ignore the rest.
The steps are thorough and well documented, including appropriate screen shots. The added website how-to videos are a good bonus. The recommended plugins for photo galleries are excellent as are the other recommended plugins. Coverage of WordPress photo themes and how to install them is good as is the free theme offered on the companion site to the book. No book of this size can cover every possible situation. And though WordPress is free, some themes aren't. You may choose to pay for a premium them and possibly some premium plugins. That's not a knock, many are excellent and include good support at reasonable prices. It's just a notice that not all is free in the WordPress universe. There is one real warning I should mention. Themes at some external (not wordpress.org) sites contain some nasty extra code that could spy on you or hijack your site. It's a growing problem in the WordPress world. None of the extras mentioned in the book should be problems.
That said, my experience is that people do have problems with WordPress that one can't predict. As a web designer I've gotten dozens of people into WordPress sites so they could update their own content. Most of them end up at one time or other needing a bit of help, even though they bought instruction books, have had private tutoring and watched videos. WordPress is probably the most user friendly content management system around that offers a wide degree of customization. However, that doesn't mean that it is actually drop-dead easy to use, just more so than the competition. Anyway, don't be surprised if as some point you may require some hand holding or outright help setting up or customizing WordPress. Then don't be surprised if you don't. The system is getting better and better.
All in all, this is a timely book. Many of my photographer friends are saying that they need a website and WordPress is a more flexible and search engine friendly solution than many of the Flash website builders around. Just go to a wedding photographer convention and see how many Flash based solutions are being sold. Concepcion does cover some Flash in a cursory way. You're better off not using it. iPads can't read Flash sites and lots of photo people are buying them. Even Android tablets don't yet have a good quality version of Flash yet. And for slide shows and galleries, Flash isn't necessary anyway.
20 of 20 people found the following review helpful.
Dipping a Toe into the Web
By Conrad J. Obregon
Every serious photographer wants a web site and with some of the easy to use on-line tools available it's easy to create such a presence. "Get Your Photography on the Web" handholds you through this process.
In the first few chapters, "RC" Concepcion shows you how to set up an account on GoDaddy, to construct a basic photo blog and gallery using WordPress software, and to customize it, including adding plug-ins and themes. In subsequent chapters, he discusses printing images on line, creating a flash-based portfolio, social media, and creating web galleries and uploading them to a hosting site. Between chapters he introduces you to various designers and bloggers.
The author discusses how some of the various software menus, buttons and sliders in the software work in just enough detail to allow the novice blogger to sort out the complexities of the WordPress dashboard, whose online help is not always the simplest to use.
Still, in a book for beginners, it would be useful to mention some of the tools and traps that might not be readily apparent. A typical example is his instruction on how to add one's contact information to a photograph file by opening up "File Info" in Photoshop. What he doesn't mention is that this tedious task can be accomplished more easily by creating a metadata template in Adobe Bridge which will do this for the photographer automatically.
He also does not mention other options that are open to the photographer. For example he suggests that you open a payment-based hosting account on GoDaddy, but there are also a number of similar sites that are available for free, or which the reader may already have access to at no additional cost, such as from his ISP. I also wish he had mentioned that one can actually download WordPress to one's own computer at no cost or access a free account from WordPress that will let you try out this method of creating a blog or website. (To be fair, if you follow this route you will not be able to use plug-ins.) It is also important to the beginner to understand that just creating a site does not mean it will be attractive and inviting. For that, I'd recommend the beginner look at something like "The Non-Designer's Web Book, 3rd Edition".
Most importantly, what Concepcion doesn't reveal is that to create really exceptional looking websites, you will either have to learn to code at least a little, or use software like Adobe Dreamweaver. (For myself, I often create sites in Photoshop or Lightroom, and then edit them in Dreamweaver to give them the look and feel of my own branding.) On the other hand, for a beginner who feels a little intimidated by the web, this book may be a good choice to get one's feet wet. And even though the book won't appeal to experienced web-site creators, I will confess that it did lead me to consider using Fotomoto on my website as a sales tool, even though none of the author's basic instruction was necessary to help me set up such an account.
Most of what the author suggests is also available to people wanting to get their images on-line from the providers' websites or in the software's help facility. However Concepcion provides a more direct set of instructions that should reduce the intimidation factor for the new WordPress user.
19 of 19 people found the following review helpful.
A selective introduction
By Tenna Merchent
This book is a good introduction to several aspects of getting your photography on the web, but it is just that, an introduction. From there, you are going to need to log some serious hours on each topic.
He is upfront about the fact that he recommends the services he uses, and he doesn't profit from these recommendations. But he is not a consumer reports of on-line services. I appreciate his honesty. On that subject, he uses Mpix, which everybody at NAPP (National Association of Photoshop Professionals) does, but personally, I've found them to be rather difficult to deal with, and I recently read an article comparing their print quality with WHCC and Bayphoto, that is causing me to do my own print comparisons.
I like his explanation of Wordpress the most. He gives you background explaining how it came about and how pages compare to blog posts, and some organization tips.
I was surprised that he recommends Flash-based portfolios, because I've heard other pros say they are moving their websites completely away from Flash due to the huge popularity of the iPad and the fact that Flash doesn't work on it.
His info on Digimarc and copyright was okay. I totally agree with him that it's important, I just wish he would have gone into more detail, like hitting the obvious problems you'll run into, common confusions and such. But he overall simply refers you to their websites. There is a book that discusses copyright in more detail Photographer's Survival Manual: A Legal Guide for Artists in the Digital Age (Lark Photography Book).
I liked the examples he gave at the end of the book giving real life case studies, but that needed more meat also. For instance, when discussing Moose Peterson's website, he brings up SWF (single-frame Flash files), and how they protect his images, but doesn't explain how to use them. But then I did really like the story that Moose shoots video when he's out shooting photos, I thought that was a great idea.
So I was conflicted about this book. I really like RC (the author) as an instructor, and I felt like he touched on important and interesting things. But I also feel like it's just the beginning of my research and I still need to spend a lot of time researching on the internet and will invest in at least a few more books.
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